Current Issue 50
March 2019

Pulse Will You Be in? Proximity London In the UK, if you watch or record live TV, or download and watch BBC programmes on iPlayer, you need a TV Licence The GOOD Paper Project GOOD Agency 11 months ago they started thinking about Christmas

A Guardian Dog Beach Drone technology is proving to be a saviour for Africa’s endangered animal groups Blink And they’re gone JWT Amsterdam and JWT India Photographer Jimmy Nelson has made it his life’s work to encourage understanding and respect for indigenous cultures in far-flung parts of the world through his photography Consequences BBDO Dublin The RSA Shuttle interactive unit travelled around Ireland to educate the general public about the importance of road safety DNA Discounts Ogilvy Mexico and Colombia More Mexicans fly to the USA with Aeromexico than Americans fly the other way Harmless Guns TBWA Paris 3D printers are a veritable revolution InstantJams BBDO NY Bacardí, believing that music is one of the most important forms of self-expression, have created a series of innovative and easy ways for people to make music and music videos online Sticky Searchuations Clemenger BBDO Melbourne To attract a Gen Y/Z audience, Mars Bar was repositioned as a big, bold chocolate that can give people the positive lift to deal with the everyday challenges life seems to throw their way The Adventure Effect Cubo At almost 90 years old, YHA has a proud history of helping people from all walks of life to explore the beauty and breadth of England and Wales The Earnbassadors CHE Proximity Velocity is the name given to Virgin Australia’s frequent flyer programme Tommy Adaptive - Independence. The Inclusive Launch of the World’s First Adaptive Clothing Line POSSIBLE The Tommy Hilfiger Adaptive mission was to make the world a more inclusive place, one fashion innovation at a time Unfudged VMLY&R Globally, there were over 36 million baking searches in the last quarter of 2018, with popular hashtags such as #bakingfail, #NailedIt, #ExpectationVsReality recording the highs and lows of baking experiments Volkswagen Road Tales ACHTUNG! mcgarrybowen Children are spending an increasing amount of time glued to screens of one sort and another Volvo Excavators - ‘Pump It Up’ feat. Dolph Lundgren Forsman & Bodenfors Volvo Construction Equipment offer a wide range of excavators that are able to handle any kind of job #ShameOnWho Leo Burnett Beirut The Lebanese society is deeply rooted in patriarchy to the point of shaming and blaming women who are victims of rape Future Fish & Chips TBWA\London We've all seen the devastating effects plastic has on the ocean Huawei Facing Emotions Creative Technology: Saatchi & Saatchi IS, Creative: ARC The project was an opportunity to use AI technology to help find a solution to a real world challenge experienced by the blind. The Legendary Tour mortierbrigade The Legendary Tour was the result of a cunning plan by musician Chance – real name Antoine Geluck The time we have left LEO BURNETT MADRID We live in autopilot mode, devoted to work and unconsciously distributing our time in a way that’s far from ideal Volts by Volvo FamousGrey A survey conducted by Volvo Cars Belgium shows that 56% of drivers of electrified cars are not aware of the origin of their electricity ZigZag Shackleton Objective: Raise awareness about the risk of drinking and driving and remind people that there are mobility alternatives for getting around safely

Our Flavour Has No Race Sancho BBDO Even though Colombia was one of the most racially diverse countries in the world, there were still serious racism problems, including a neo-nazi movement The Fanager Milk Gothenburg-based GAIS is one of the oldest football clubs in Sweden The Internet Remembers Clemenger BBDO Melbourne DrinkWise had been running the “How To Drink Properly” campaign since 2014 #BADDERABBEEK (IWillTeachYouALesson) Leo Burnett Beirut In Lebanon, 60% of the population believes that coercive and punitive methods are effective and necessary when it comes to the education of children #MySoundCounts Leo Burnett Beirut Due to an almost decade-long silence in terms of communication, the brand suffered from a complete disconnect amongst the Lebanese millennials Black Pavillion DDB Poker beer was infiltrated in Bogota’s Motor Show to raise awareness about the risk of drinking and driving Center Parcs 'Rain Billboard' Ogilvy Amsterdam The Netherlands is a rainy country, especially during fall season Curved Cards Oliver A local start up Yoga business came to us looking for a low cost way to raise awareness of the new classes and grab the attention of local residents Holly Nichols TBWA\LONDON Harvey Nichols wanted to raise awareness of their four floors of women’s fashion Life-Fi ROMEO Digital 80% of surf rescues are outside the flags Pink Your Senses Impero Creative In a TFL first, Impero (in partnership with Havas and Exterion Media) gave the hot commuters of Oxford Circus station some refreshing drink-spiration for the launch of Beefeater Pink Gin Shopping on Ice Taylor Herring To bring some fun to the Christmas food shop, supermarket chain Iceland trialled a new concept – Shopping on Ice Stop Traffick BBDO Atlanta Child sex trafficking is a growing problem in the US that no one likes to talk about Surrealist Shackleton Surrealist Art Lovers At ABANCA, they are committed to spreading culture The Gallery of Note Cheil Australia A new generation has risen and is disrupting the traditional ways of working Windows of Injustice TBWA\London In 1912, Emmeline Pankhurst led the Suffragettes across the west end smashing shop windows

Corporate Apology BBDO New York Within their well-known “You’re Not You When You’re Hungry” campaign, Snickers wanted to launch Espresso, Sweet & Salty and Fiery, three bold new flavours The Economist World Cup Proximity London In the run-up to the football World Cup, the question was, could The Economist be relevant to sports audiences who may never have considered the magazine before? An Unrepeatable Photograph? FCB&FiRe Trapa, a leading brand from Spain has become the first confectionary brand to remove palm oil from its new varieties and will remove it from all its products globally in 2019

Christmas Assist Ball DDB Group Italy Every year, Christmas decorations increase energy consumption by 30% Gaza Border Beer Leo Burnett Israel Alexander was a small Israeli boutique beer brewery in a market dominated by wellfunded, international beer brands Take-off Tips DDB Unlimited In most departure lounges of most airports there are a lot of bored people waiting passively to board a flight