Future Fish & Chips

Background

We've all seen the devastating effects plastic has on the ocean. But according to Mary Creagh from the House Of Commons Environmental Committee 'Recycling rates are flatlining' and the Independent points out that 'Most people still do not care about buying plastic', so this obviously isn't doing enough. Strategically, the challenge was to show the direct effect it has on people, not wildlife, in order for them to take notice and reduce their plastic consumption.