Outdoor & Events
Holly Nichols
Harvey Nichols
Issue 50 | March 2019
Agency
TBWA\LONDON
Creative Team
Harriet Russell-Vick & Lauren Coates CCO: Andy Jex
Production Team
Producer: Eve Mcdonald Designer: Emily Mason
Other Credits
Business Director: Jarrod Cocksedge
Date
September 2018
Background
Harvey Nichols wanted to raise awareness of their four floors of women’s fashion.
Idea
In a month dedicated to women, the idea was to give Harvey Nichols a fempowering makeover in celebration of everyday women and the four floors of women’s fashion. Step forward, Holly Nichols. As well as the name change, fempowering quotes outside the flagship store offered inspiration to shoppers and passersby.