Windows of Injustice
Harvey Nichols
Issue 50 | March 2019
Agency
TBWA\London
Creative Team
Chief Creative Officer: Andy Jex Tom Gong, Dan Kenny & Simon Morris
Production Team
Production Company: The Big Sky Music Track: Shay D Music Supervision: Theodore Music Producer: Eve McDonald Designer: Emily Mason Art Buying: Louise Cripps & Claire Delafons
Other Credits
Business Director: Jarrod Cocksedge Planner: Grace Wallace PR: Adrian Ma PR Agency: Fanclub
Date
September 2018
Background
In 1912, Emmeline Pankhurst led the Suffragettes across the west end smashing shop windows. Eight of them were Harvey Nichol’s. Their actions were part of a wider campaign to win the right to vote for all women. Regrettably, they cared more about the damage they did than the message they made. Over a century later, the idea was to collaborate with the Mayor’s initiative #BehindEveryGreatCity to commemorate the centenary of women’s right to vote.
Idea
A new generation of women was asked to break their windows again and remind the world there is still more work to be done.
Results
It was on BBC’s ‘The One Show’ with a daily average audience of 5 million viewers. It was the most talked-about window display for #BehindEveryGreatCity, by a significant margin.