Huawei Facing Emotions
Huawei Mate 20
Issue 50 | March 2019
Agency
Creative Technology: Saatchi & Saatchi IS, Creative: ARC
Creative Team
Deputy Creative Director: Patrycja Lukjanow Executive Creative Director: Kamil Majewski Creative Technologist: Szymon Peplinksi Art Director: Dorota Pakula vel Rutka Copywriter: Quentin Carenzo Strategy: Katarzyna Jasinska Design Director: Mariusz Czepiec Design: Paulina Plucinska-Kedzia UX: Katarzyna Kolakowska
Production Team
Director: Marcin Filipowicz DoP: Mateusz Skalski Production: TANK Sound: Tomasz Bilecki, Ztudio&Burza Producer: Marcin Borkowski Editor: Irek Grzyb
Date
December 2018
Background
The project was an opportunity to use AI technology to help find a solution to a real world challenge experienced by the blind.
Idea
HUAWEI Facing Emotions- An app that helps the blind and visually impaired 'see' emotions through the power of sound. Facing Emotions utilises the Huawei Mate20 Pro’s powerful AI and camera to translate 7 key facial emotions into 7 unique sounds. Making it possible for the blind and visually impaired to have a richer experience when speaking face to face with others.
Results
The app was released globally on the Google play store in 21 languages to be used by the blind and visually impaired community. The campaign was picked up in international media, including European news programs.