Outdoor & Events
The Fanager
GAIS
Issue 50 | February 2019
Background
Gothenburg-based GAIS is one of the oldest football clubs in Sweden. However, a long run of poor results meant that they lagged far behind local rivals IFK Gothenburg in terms of trophies won. Despite their supporters having a reputation for passion and loyalty to the green-and-blacks, sales of season tickets had dropped to an all-time low.This article is for Directory subscribers only
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