Volts by Volvo
Volvo Car Belux
Issue 50 | March 2019
Agency
FamousGrey
Creative Team
Diederik Jeangout Marc Richard Vander Heyden ECD: Peter Ampe CXD: Jonathan Detavernier Creation: Marc Richard Vander Heyden, Diederik Jeangout Copy: Diederik Jeangout, Joanna Ryckaert, Jonathan d’Oultremont, Marc Richard Vander Heyden
Production Team
FamousGrey Productions Production Director: Emily Rammant RTV Producer: Loes Fierens Film Production Company: FamousGrey Productions Producer: Frederik Zaman DOP: Piet Deyaert Sound Studio: FamousGrey Productions Sound Engineer: Eli Sundermann Editor: Jasper De Ryck Sign Production: Willy Hebbrecht
Other Credits
Client Contacts: Balder D’hondt, Lolita Swanet, Thomas Makay Client PR Contact: René Aerts Jr. Eneco Contact: Kristof Van Genck, Jurgen Vandervelde Experience Director: Maarten Breda Strategy: Maarten Van Daele Project Leader: Barbara van Huis, Matthias Roose Brand Leader: Barbara van Huis Business Director: Carola Michiels Digital Business Director: Joachim François PR Manager: Kathy Van Looy, Laure Vandeghinste, Déborah De Klerck Development: Arno Van Biesen Digital Project Manager: Kurt Van Nieuwenhove Online Design: Greg Ellinger Logo Design: Aldjia Bessalah Media Buying: Kelly Maes
Date
January 2019
Background
A survey conducted by Volvo Cars Belgium shows that 56% of drivers of electrified cars are not aware of the origin of their electricity. 12% even admit that they charge their car with grey energy.
Idea
In answer to this discrepancy, FamousGrey came up with the idea of Volts by Volvo, a green energy contract for your house, enabling you to charge your car with green energy. With Volts by Volvo, car manufacturer Volvo extends its services from producing electrified cars to offering a green energy contract to charge those cars. Because what’s the point in driving electrified, when your energy isn’t clean? Charge clean, drive cleaner. Volts by Volvo was launched at the opening of the Brussels Motorshow. It is part of Volvo’s broader view on driving electrified. Volts by Volvo will be the most competitive green energy contract for your house on the market, offering energy coming from both wind energy and solar energy. For now, Volts by Volvo is only available in Belgium, where Volvo offers the energy contract and green energy expert Eneco is the provider. The goal of Volts by Volvo is to stimulate drivers of electric and plug-in hybrid cars to charge their car without leaving an impact on the environment.
Results
Next to the kick-off press conference at the Brussels Motorshow, the campaign will surely be spread through online media. Consumers will be able to find more information about the activation on the website voltsbyvolvo.be and via the communication channels of Eneco. In addition, the Volts by Volvo campaign will be visible on all social media channels of Volvo, due to a smart digital plan and a retargeting strategy. These extra touchpoints will make sure that a maximum number of Belgians register for a green energy contract.