Current Issue 33
December 2014

KMS Shags Bashful Hair care brand KMS California was falling out of favour with hair stylists.

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Letters from Prison mediaplus/ serviceplan Sony Music was about to release 'Out Among The Stars', an album of Johnny Cash songs recorded in the 1980s and which had recently been discovered by his son. Sell The Jobless Happiness Brussels Belgium's Association of Communication Companies, representing all Belgian advertising agencies, noticed the country was suffering from a growing shortage of good copywriting talent. Speaking For Ourselves RAPP NZ Poverty was a huge problem in New Zealand, yet most Kiwis knew nothing about it. The Honest Brew Paper Bottle Opener Pulse Online craft beer retailer Honest Brew needed to build their brand and recruit new customers but as a fledging business, had little money to spend. The Lion’s Fang Leo Burnett Group Thailand Every year, Leo Burnett Thailand organised a Cannes Predictions event at which they showed examples of great work from around the world. The new MINI F56 Hatch RAPP NZ MINI drivers loved their MINI; they treated their car more like a pet, or even a partner. Growth is in our nature Bruketa&Zinic OM Adris group is one of the most agile investors in SE Europe. Penny The Pirate Saatchi & Saatchi Sydney Children don't like coming into optometrists Start The Day With Paper Shift Joe Public Leading paper merchants Antalis bri needed a direct mailer to promote the Arjowiggins paper range and get graphic designers to stop treating paper as a mere afterthought in the design process.

#BurnThisMeal Ogilvy Malaysia Fitness First wanted to connect with food lovers in Hong Kong and let them know about its free workout trials. 2nd Chance Song R/GA Sydney Telstra was struggling to connect with young consumers. Brush Busters Achtung! Philips Sonicare for Kids was a range of electric toothbrushes made for children. Bums Are Full Of Surprises - Fartbomb Whybin \ TBWA \ DAN Auckland New Zealand had one of the highest death rates from bowel cancer in the developed world. Cat Delivery Service Maxus Moscow Sberbank was the largest bank in Russia. It wanted to show that although it was big it was also innovative and focused on its customers' needs. Dancing Traffic Lights BBDO Germany Nobody likes to wait. That made traffic lights the most dangerous spots for pedestrians in the city. Expedia ThrowMeBack Promotion 180LA Expedia was launched in 2001 as an internet-based travel company. Google World Cup R/GA London The task was to grow brand-love by connecting Google with people's passions around the World Cup. Grandparents Frame Impact BBDO Dubai Johnson's Baby liked to position themselves as people who had been helping to create indescribable moments for over 125 years. Hidden Graphics Colenso BBDO Mountain Dew had had a relationship with skateboarders for over 12 years. Their philosophy was, 'To get to easy you have to go through hard'. Homeless Fonts Cyranos McCann Barcelona Fundacio Arrels was a charity in Barcelona, which had cared for the homeless since 1987. Horse With Harden BBDO New York James Harden was a basketball player with the Houston Rockets. In 2013 he featured in a successful Foot Locker campaign in which he sang a song so badly it was amazing. Hungry Purchase Resale Impact BBDO Dubai Dubai was truly a shopper's paradise. With over 40 shopping malls, it attracted over 100 million visitors every year. One Note Against Cancer Publicis Conseil Created and led by Professor Victor Izrael, APREC was a cancer charity which engaged in fundamental cancer research. Taxi Drama McCann Belgrade Yugoslav Drama Theatre wanted to promote their theatre and the plays they put on. The Field Mobile Forsman & Bodenfors These days, when they sign up a celebrity for a new campaign, what many brand managers are looking for isn’t so much an endorsement of their product but for access to the celeb’s millions of friends and followers. Pretty much every celeb is now a media channel in his/her own right. That’s what UNICEF wanted from Jenny Stro¨mstedt. Not her but her fans. And how amazed they must have been to start seeing video and pictures of third-world problems rather than first-world problems. Where’s My Wallet? M&C Saatchi Commonwealth Bank had just introduced a new Cardless Cash service. Dan Brown’s Inferno e:mg In Russia, Dan Brown's books were released in a different order to that in his native country. Dog Pookies Mayer McCann Ljubljana Hov-Hov Dog Bakery is the biggest Slovenian producer of organic dog treats donate/a/tweet BBDO New York The National September 11 Memorial & Museum is a place where people honor and remember, but it receives no federal funding. FIFA 15 W+K Amsterdam Football is the world's greatest drama and EA SPORTS™ FIFA 15 put fans center stage. Imowssages Publicis Conseil Challenge: Standing out from the crowd! All brands of lawn mowers advertise in spring, but none really stands out. Kenco Millicano Sunlight Blend July 2014 For coffee lovers, their morning cuppa is their daily salvation. Lego_The_Creative_Experience GREY PARIS The aims of the 'surprisingly creative' digital experience were to: - Position the LEGO brand as one that reveals 'children's unlimited creativity' Samsonite Versus The World Saatchi & Saatchi Brussels Saatchi & Saatchi Brussels launched the latest instalment in the 'Samsonite VERSUS the World' campaign. Shot It, Got It! Forsman & Bodenfors Åhléns, Swedens largest chain of department stores, needed to spread the word about their summer collection to a younger audience THE NEW VOLVO FH Forsman & Bodenfors Ambrogio Adani thought he was hired by the San Remo Casino on the Italian Riviera to park sports cars Vacuum Love Saatchi & Saatchi Dusseldorf A clean, dust-free home without having to do any vacuuming – this is now possible thanks to the vacuum robots by Kobold

’Tramnesty’ Ogilvy Brussels Freedom of expression, especially on the internet, was under threat in several countries because of censorship. An Auction Based On Emotions Ellermore Kosta Boda had once had a strong position in the art world, particularly among the younger generation. Life Is Better With Cake - edible poster JWT London JWT London had devised a new campaign for Mr Kipling crafted around the idea that 'Life is better with cake'. Life Time Clock serviceplan Between 2010 and 2013, due to a number of recent scandals, there had been a dramatic decline of nearly 33% in the number of organ donors in Germany. Quiet Please Wieden+Kennedy New York The aim was to create a campaign that would generate conversation about Heineken and its sponsorship of the US Open tennis championships Seda Exchange JWT Brazil When Paul Polman became CEO of Unilever in 2009, he set about an ambitious plan to double the company's profits while significantly reducing its impact on the environment. Selfie Speeding Sign Duval Guillaume The city of Antwerp and the Local Police Department wanted a campaign to remind people about the importance of safe and slow driving in the city. Eat The Art Duval Guillaume Castello is a Danish brand of Cheese. Hair Removal Products for Men Rethink Parissa was a local Vancouver company that makes wax strips made from all natural ingredients and pre-coated with salon wax, making hair removal fast and easy. Ice Bed Joe Public Every winter, Nedbank runs their Warmer Winter campaign, where they donate funds towards providing blankets to underprivileged people nationwide, and call upon the public to do the same. Night Tours, ‘See What Comes Out In The Dark’ Y&R SA Joburg Zoo offers night tours that feature their nocturnal animals, but very few people know about this. Not A Bug Splat BBDO Pakistan Since 2004, drone strikes in Pakistan have killed an estimated 3500+ people, a disturbing percentage of which have been innocent civilians. Outfit-o-mat Friendship, Antwerp e5 Mode discovered that their brand was not perceived as fashionable amongst younger people. The Partydrone Duval Guillaume With streaming service Spotify on your mobile phone you can enjoy all your favorite music on the go Would you answer this suicide call? Ogilvy Brussels Every year 1,150 people in Flanders commit suicide

Feel At Home Wieden+Kennedy London In the summer of 2014, Three Mobile launched its 'Feel at Home' campaign, allowing customers to use their UK mobile allowance to call, text and use data abroad at no extra cost. It’s Not Cheating When It’s Your Dream Team Wunderman London Managed by The Sun newspaper, Dream Team was one of the largest online fantasy football leagues in the UK. Little Farmers of Kissanpur Lowe Lintas & Partners Kissan Ketchup was facing a number of different challenges. Proof of Love Impact BBDO Beirut Haret Hreik was a Hezbollah stronghold in a part of Beirut that had seen four suicide bombings in less than 6 months. Vote for us. We’ll vote for you Leo Burnett Beirut In Lebanon there was no law to protect women from domestic violence.

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#mealforameal Havas Worldwide Australia – One Green Bean Since the advent of mobile phones an array of trivial, weird and anti social behaviours have developed #ToughDecisions TBWA Hunt Lascaris South Africa Very few South Africans were aware and involved in supporting humanitarian work internationally. Shoot To Celebrate Impact BBDO Beirut Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education.

Alzheimers News Editors Publicis Skopje One of the early warning signs of Alzheimer's disease was that people had difficulty memorising new information. Eyes On The Road OgilvyOne Beijing Like many car brands, VW in China was aware of the dangers of motorists sending and receiving texts

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Licence To Live Y&R SA By law, every car has to display a licence disc sticker on the windscreen. Oh My Lord Leo Burnett France Sopalin was born in France in 1948 and since then enjoys the status of being THE preferred brand of the category.