Samsonite Versus The World

Background

Saatchi & Saatchi Brussels launched the latest instalment in the 'Samsonite VERSUS the World' campaign. 'VERSUS' showcased the latest innovations in travel design and technology that set Samsonite apart from the competition. Brought to life via a series of tongue-in-cheek videos, the POS and instore campaign also ran online from 11th August, 2014.