Bums Are Full Of Surprises - Fartbomb

Background

New Zealand had one of the highest death rates from bowel cancer in the developed world. It killed as many Kiwis every year as breast and prostate cancer combined yet half of all New Zealanders were not aware of its symptoms. If detected early enough, there was a survival rate of 75%. The idea was to raise awareness of this problem and encourage New Zealanders to test themselves for bowel cancer.