Where’s My Wallet?

Background

Commonwealth Bank had just introduced a new Cardless Cash service. If one of their customers had lost their wallet or wanted a family member to be able to pick up some cash from an ATM machine, through the CommBank app they could get up to $200 simply by tapping in a couple of codes they could have sent to their mobiles.

They wanted to generate awareness of the new service in a way that would get Australians talking about it.