Speaking For Ourselves

Background

Poverty was a huge problem in New Zealand, yet most Kiwis knew nothing about it. Making matters worse, the media often labelled beneficiaries as lazy or as a burden on society.

Auckland City Mission had set about learning why some people were unable to free themselves from poverty through an extensive, year- long research project, Family 100.

The findings revealed there were eight key drivers that trapped people in an endless cycle of hardship. To launch their conclusions, Auckland City Mission wanted as many people as possible to attend their launch event.