#ToughDecisions

Background

Very few South Africans were aware and involved in supporting humanitarian work internationally. In surveys MSF SA undertook in 2009, 2011 and 2013 only about 50% of adults in 7 metropolitan areas could identify at least one organisation providing international humanitarian assistance.

The aim was to make South Africans more aware of medical humanitarian work and how they could help save lives by supporting MSF with donations.