Lego_The_Creative_Experience

Background

The aims of the 'surprisingly creative' digital experience were to: - Position the LEGO brand as one that reveals 'children's unlimited creativity'. - Visually represent children's creative approach when they play with LEGO bricks and to give their mothers a way to better understand their children's endless creativity. - Have a number of different stories to express the immense diversity when it comes to children's creativity.