Broadcast, Press & Inserts
Alzheimers News Editors
Alzheimer’s Disease Awareness Campaign
Issue 33 | December 2014
Background
One of the early warning signs of Alzheimer's disease was that people had difficulty memorising new information.
As a result, they were able to remember things from the past in great detail but could not remember things that had happened recently.
The National Neurological Institute's brief was to raise awareness of Alzheimer's disease and of the campaign to deal with it.
They knew that many people thought that it was normal for older people to become forgetful without realising that it was an early symptom of the disease. As a consequence, people often ignored it until it was too late and the condition had become untreatable.