Current Issue 38
March 2016

The Alternative Manual Publicis Romania Dacia is the traditional sponsor of Gaudeamus, the biggest book fair in Romania. The Most Helpful Measuring Tape in the World Leo Burnett Toronto For 38 years, the delivery of the IKEA catalogue to tens of thousands of Canadian homes was a much-anticipated event. Volkswagen revives the good old classic cassette DDB Studio Brussel Owners of classic cars often worry that the maintenance and repair of their vehicles could jeopardise their historical character and reduce their value.

Adblock Recruiting Boondoggle Everyone hated online ads. About 200 million people around the world used adblockers of one sort or another. Finland Emojis Hasan Communications, Hasan & Partners The Ministry for Foreign Affairs of Finland wanted to renew ThisIsFINLAND's annual Christmas calendar. Help A Child Reach 5 - Chamki Mullen Lowe Lintas Group India Every year, six million children die before they reach the age five and yet not many people were aware of this grim statistic. Iceberg Songs Serviceplan Campaign 3 GmbH & Plan.Net Campaign GmbH In the first week of December 2015, the UN Climate Change Conference took place in Paris. Jimi’s Legend Series Clemenger BBDO/Proximity The demographic group most at risk of drink-driving accidents in New Zealand were young drivers. After a few drinks it was easy to make the wrong call. Jumeirah Inside Media Monks with Google ZOO EMEA The Burj Al Arab Jumeirah was widely known to be the world's most luxurious hotel as well as the icon of Dubai. Look Who’s Driving Forsman & Bodenfors Volvo Trucks were well known for their long-haul trucks but their construction trucks had not been given the same attention. Move Update. The open source project. DDB & Tribal Warsaw On average teenagers spent over 20 hours a week playing games on their devices. Music Vs Gun Violence Leo Burnett Chicago In 2015, shootings in Chicago broke all records with more than 2,300 incidents, exceeding those in New York and Los Angeles combined. Rally For Good R/GA Sydney 2015 was the third year that ANZ had sponsored the Australian Open tennis championship. They hadn't yet achieved the level of fan engagement and participation they were looking for. Saudi Women’s Online March Leo Burnett Beirut Facebook mobile uploads, Snapchat selfies and Instagram #OOTDs. Social experiment to change the way we see homeless people Publicis Conseil Depaul France and Publicis Conseil had a hunch that, when out on the street, we tend to pay more attention to abandoned animals than we do to homeless people. Stardust for Bowie DDB Brussels David Bowie had a special fondness for everything that had to do with the universe. The Message BBDO New York GE wanted to talk about their new medical technology that used acoustic sound waves to heal the human body. There’s No Greater Prize Than Sharing - Justino Leo Burnett Madrid In Spain, the annual Christmas lottery was a tradition that stretched back to 1812. Win a breast reconstruction LDV United Every year, fashion store ZEB ran a campaign designed to stir up controversy. #KeepLondonMoving Creature of London Uber worked with Creature of London to create a campaign to raise awareness of Transport for London's consultation on private hire regulations in the capital. Art Heist Deutsch For pro bono client WATERislife an actual art heist for good was staged. First on 1st JWT Middle East Africa In a New Year initiative with a difference, the HSBC 'First on 1st' video reached out to the simple human desire to do more, be more and achieve more. Give DIY a try M&C Saatchi Sydney/Lida In Australia, climate change has meant more extreme fires, floods and cyclones than ever before. Homeless Extras DDB & Tribal Worldwide, Amsterdam For advertising productions, agencies often need background actors, also known as extras, to complete the picture or a scene. Make a sandwish Perfect Fools TINE, Norway's largest producer, distributor and exporter of dairy products, wanted to demonstrate the versatility of its renowned Jarlsberg cheese. Pizza Legends Iris Worldwide The 'Create Your Own' pizza feature was Domino's biggest sales driver. Play My Tweet BBDO New York James Harden was believed to be one of the best shooters in the NBA. Social Awareness – NGO Edelman Deportivo In Sweden 25 percent of the online audience are using ad blockers. Sunscreen Painting Geometry Global Bangkok Eucerin is the leading pharmaceutical skincare brand in Thailand. Switcheroo BBDO New York Gamers were the perfect demographic for Snickers. The Bathroom Store J. Walter Thompson London Unbelievably, 1 in 6 people in the world don't have access to a toilet. The True Cost Pinterest Hack Milk The mission was to spread awareness about The True Cost, a documentary about fast fashion and the humanitarian and ecological costs not shown on the price tag. Zombies Digital Arts Network Sydney Shockingly 40% of young men aged 14-17 suffered from emotional distress, and it's this age group that were notoriously difficult to talk to about mental health.

Fargo Woollens DDB New Zealand To promote 'Fargo Season 2', online streaming service NEON had to think of a way to reach an audience which was resistant to conventional advertising and which lived mainly online. Innovating Evolution Cheil Germany "Who are we?" and "Where are we going" are questions which have challenged mankind since the dawn of time. Live Vines BBDO New York Lowe's Home Improvement was opening a store in Manhattan for the first time. MINI Traffic Lights Demner, Merlicek & Bergmann, Vienna MINI wanted to create a spectacular ambient idea for their new MINI Cooper. This was a real challenge because the budget was quite limited. Shop Like A Jedi Publicis Romania Star Wars 'The Force Awakens' was a huge event when it launched on December 18th 2015. Coopers Shout Out KWP! Advertising Established in 1862, Coopers was one of Australia's oldest independent brewers and the maker of Australia's most popular Ales. Gingerbread Branch PNC Bank This was the kind of project you dream about as a kid, a project made of sugar and spice and all things nice to create a life-size working bank branch out of gingerbread! NRMA Transparent Billboard George Patterson Y&R Sydney Australian's wanted their car serviced by someone they could trust.

#Study with Roland-Garros Publicis Conseil In France, certainly in the financial category, branded content was mostly short videos made by YouTubers, which everyone knew was just old-fashioned endorsement advertising with new faces. Actual Reality Y&R New Zealand Jaguar needed to refresh its image as a marquee for old, rich white guys. Brewniversity Barnes, Catmur & Friends The craft beer industry was growing significantly though the overall beer market in New Zealand was experiencing difficulty. Choose your olymPIC Famous Brussels In November 2015 BOIC, the Belgian Olympic and Interfederal Committee, launched a national campaign not just to raise awareness of the Belgian athletes who would be going to compete at Rio in 2016 but to raise funds as well. Secrets of Bahia Publicis Conseil Planet Ushuaia was a new range of personal-care products from l'Oreal aimed at men and women under 35, a group reckoned to be more in touch with nature and ethnicity. Breast Milk Y&R NZ New Zealand had the highest rate of breast cancer in the world per capita, and Breast Cancer Cure were a single-minded charity committed to funding research to find a cure. KT life saving TV Cheil Worldwide In the last ten years, the number of senior citizens living alone has doubled in South Korea, reaching 1.38 million in 2015, leaving just one social worker for every twenty-seven senior citizens. Pirates of the High Fees MercerBell The big 4 banks of Australia have long held a monopoly on international money transfers. Plaster the Silence TBWA\Group Singapore Every day, more than one person commits suicide in Singapore. The Last Wish Cheil Worldwide Korea is the world's only divided country.

#Gayisok – What if your love was illegal? Lush Fresh Handmade Cosmetics Lush actively supported LGBT rights, and while many societies had seen huge progress in LGBT rights, the general public was still mostly unaware that 2.8 billion people lived in countries where being LGBT was a crime. Domino’s DXP CP+B The insight behind this campaign was that fire-engines, police cars, mail delivery vehicles, food trucks, ice cream vans and others were all designed and built to serve a very specific purpose. Hope Locker Proximity London In an increasingly cashless society, charities, which relied on spontaneous and often relatively small donations, were disadvantaged. Missing Captcha Leo Burnett Tailor Made A captcha was a security system that helped protect websites from automatic bots. Play Melbourne Clemenger BBDO Melbourne Tourism Victoria's 'Remote Control Tourist' had been an award-winning and mould-breaking success. This Bike has MS Grey Melbourne MS Cycle was an annual event in Melbourne.

7-Eleven Leo Burnett Melbourne Slurpee BYO CUP Day was one day in the year when shoppers could bring any sort of receptacle to a 7-Eleven store and fill it with Slurpee, a frozen, slushy drink. We Hear You Leo Burnett Chicago For the longest time, customers have been wishing for, dreaming about and demanding all-day access to McDonald's breakfast menu. Dead Air Serviceplan Munich In Germany there were 40.000 terminally ill children and young people. White Wednesdays Space Arla Foods is the UK's largest farmer owned dairy group.