Coopers Shout Out

Background

Established in 1862, Coopers was one of Australia's oldest independent brewers and the maker of Australia's most popular Ales.

Yet compared to the large international brewing giants who dominated the mainstream advertising space, Coopers was a small player.

To compete with these big brewers, the task was to do something completely different to make as much noise as possible for Coopers around New Year's Eve celebrations.