#Gayisok – What if your love was illegal?

Background

Lush actively supported LGBT rights, and while many societies had seen huge progress in LGBT rights, the general public was still mostly unaware that 2.8 billion people lived in countries where being LGBT was a crime.

Lush wanted to raise awareness about the fact that in 76 countries it was illegal to be gay. And that in 10 it could cost someone their life.

They also wanted to raise money to support small grassroots LGBT charities, especially those working in countries where being gay is a crime.