Look Who’s Driving

Background

Volvo Trucks were well known for their long-haul trucks but their construction trucks had not been given the same attention. Construction trucks were all about robustness and mobility and Volvo Trucks were the sturdiest and most innovative of them all.

The task was to prove how sturdy they were.

Without a traditional media budget, the campaign had to rely on YouTube and social media, which meant it had to be entertaining and shareable for a broader audience, but, at the same time, highly relevant to the core target group, truck buyers and drivers.