Integrated
Pirates of the High Fees
World First
Issue 38 | March 2016
Background
The big 4 banks of Australia have long held a monopoly on international money transfers. What people don't realise is that when they send money habitually via their banks, they incur hidden fees and charges which can add up to a serious amount of their money.
World First, a growing player in the money transfer market offer significantly cheaper rates and no fees on transfers. But they are little known in Australia. To get their voice and message heard, they had to take on the banks directly and get make a big splash in the process...