Innovating Evolution

Background

"Who are we?" and "Where are we going" are questions which have challenged mankind since the dawn of time.

From the beginning, tools have been the key to the evolution of homo sapiens. And, emerging from those, the ability to communicate. Today, Samsung tools and devices are as important as any in history in influencing the further evolution of the species.

To show evolution in progress and change how people experienced it, Samsung teamed up with Europe's prime luxury department store KaDeWe to create a multi-layered experience. In a prehistoric setting, Samsung set out to show how they were a leading-class brand thanks to high tech with leading-edge design and materials.