From the pulpit

This is the Issue of Lists.

Lists of the top campaigns, the top agencies, the top folks.

I write at some length about what I think the lists reveal on pages 6-17.

Here I thought I’d write another list.
My personal 10 favourite advertising ideas of 2015.

My criteria of judgement are nicked from Lars Bastholm’s* list of the three attributes of great digital advertising.
The idea has to be useful, usable and/or delightful.

The number in brackets is the campaign’s position in the Big Won rankings of Top Campaigns Across All Media.

My personal, irrationally chosen, totally subjective Top 10 creative ideas of 2015

1. Leo Burnett Sri Lanka | Mawbima | Mosquito Repellent Newspaper (2852)
2. Publicis Dubai | Chrysler | The Performer (343)
3. Red Fuse Hong Kong | Colgate | Hidden Sugar Receipt (1133)
4. Colenso BBDO Auckland | BNZ | $hred (214)
5. M&C Saatchi Sydney | Optus | Clever Buoy (18)
6. Ogilvy & Mather Singapore | Comfort | The Softtest (790)
7. Ogilvy Frankfurt | Media Markt | Rabbit Race (51)
8. Ogilvy Brazil | Recife | Security Moms (37)
9. JWT India | Nike | Make Every Yard Count (27)
10. DDB Melbourne | Cussons | Radiant Returns (179)