Make a sandwish

Background

TINE, Norway's largest producer, distributor and exporter of dairy products, wanted to demonstrate the versatility of its renowned Jarlsberg cheese. In order to do so, they needed a point of view or at least an idea that captured foodies' imaginations.

The campaign aimed to generate more fans, social media engagement and online PR for Jarlsberg. It's also part of the ongoing experience strategy to redefine what premium meant to the brand.