Current Issue 58
March 2021

IKEA Catalogue Ogilvy Social.Lab Brussels With sustainability at the centre of its values and actions, IKEA was declared ‘Salesforce Sustainable Retailer of the Year 2020- 2021’ To Your Health! Shackleton When raising a glass to each other, the Spanish use the word ‘salud’, meaning ‘health

#BuybackFriday Edelman UK Currently, 45% of total CO2 emissions are said to come from the way the world produces and uses everyday products like furniture #discoveredathome Wunderman Thompson UK With the UK in lockdown for much of 2020, music venues around the country shut their doors to Covid-19 Background Homes Forsman & Bodenfors Singapore SPCA provided care and shelter for rescue animals, helping them find homes through their regular adoption initiatives Bland Book Vikki Ross and Paul Mellor Vikki Ross writes brand books all the time and is constantly disappointed when brands lack ambition Charity creates harrowing donation campaign hacking Amazon to help refugees BETC L’Auberge des Migrants was established in 2008 to help migrants hoping to reach the UK with clothing, food and hygiene products Cyber Search VMLY&R Kansas Amid the COVID-19 pandemic, people had everything but the third most popular hamburger chain to think about Dogs on Zoom BBDO New York Despite the fact that dog shelters in America went into lockdown with everyone else at the height of the pandemic, Pedigree wanted to maintain its campaign to end pet homelessness and connect rescue dogs with loving homes Facetouchers Happiness, an FCB Alliance During the pandemic, the warnings were to stay at home, wash your hands, keep your distance and wear a mask Fecal FCB New Zealand New Zealand was a cold wash country, which was good for the environment but not so good for hygiene Meet Zombie Frank Grey London The gaming community is both important and valuable to snack marketers Operation Kendji Girac BETC Paris With average optician prices between 300€ to 600€, 17% of French people opt out of optical wear for financial reasons Running Stories BBH Singapore Running is the simplest way to ensure a healthy lifestyle The Meddler Special Group New Zealand Only 1 in 10 New Zealanders living overseas voted in their own elections The Quarantine Burgers Buzzman, Paris At the height of the pandemic, France was in quarantine and all restaurants were closed World of Warcraft | Horn of Gathering 72andSunny Los Angeles When Blizzard set out to launch World of Warcraft's latest expansion, Shadowlands, they saw an opportunity to reach a new breed of fans and gamers, who might have previously overlooked the 16-year old franchise #catsforkids Wunderman Thompson Antwerp On the European Day on the Protection of Children against Sexual Abuse (November 18), Wunderman Thompson Antwerp, a WPP agency, is proud to launch #catsforkids, a new social media campaign launched to create awareness of online child sexual abuse and stopchildporno Audi e-tron Experience Romance To amplify the launch of the 100% electric Audi e-tron Sportback, Romance agency has developed the Audi e-tron experience: a virtual test drive that allows you to experience all the sensations you get from driving the new model in an ultra-immersive way Background of Support Bartle Bogle Hegarty Domestic abuse is now more prevalent than ever Be There From Anywhere Thinksmart Marketing Putting the world’s leading cloud contact centre software to work – in the clouds NICE inContact the global leaders in contact centre technology, needed to build brand awareness and drive leads for its CXone cloud contact centre software across the ANZ region Made From Dreams (content series) 215 McCann Psychologists have spent centuries exploring and analyzing dreams Non-Bob Happiness, an FCB Alliance In Belgium ‘Bob’ is a first name Shop for Help Forsman & Bodenfors Singapore Since the introduction of lockdown (“circuit breaker”) measures in Singapore from April 2020, there has been a significant increase in domestic violence The Bread Exam McCann Worldgroup Paris, Germany, McCann Health London To coincide with World Cancer Day, famous influencers from 3 countries have joined forces to launch “The Bread Exam,”, a campaign that uses bread kneading to show women exactly how-to self-check their breasts to help detect early signs of breast cancer The first coffee that can be tasted with your ears McCANN Bogotá It is a synaesthetic song that alters the sense of taste through musical waves that intensify the acidity and sweetness of Colombian coffee Think Outside The Post Volt Stockholm During the pandemic Lidl Sweden decided to support local food suppliers in need

Beach Guardians Wunderman Thompson Hong Kong Human Nature is a Philippine-based international social enterprise brand of genuinely natural products Blind Spot Billboard FamousGrey The blind spot is one of the main causes of serious or fatal bicycle accidents Heineken Zer0.0 Contact Bar Momentum Worldwide Australia Over recent years, alcohol consumption in Australia had declined by an average of 14 Stella Artois Wet Paint King James Group South Africans experienced some of the harshest lockdown regulations in the world, so when restrictions were eased in late 2020, many were too quick to fall back into old habits The small coin made to make a difference Saatchi & Saatchi Melbourne The digital revolution has changed currency forever OUI GO HACKS TRUCKS ROSAPARK This summer, Ouigo, the first low cost French train company, launched an advertising campaign to target vacationers, stuck in traditional holiday traffic jams UTap Game Activation Horizon FCB Visa in partnership with Emirates NBD and Emaar wanted to reach shopping lovers with an acquisition campaign for the U by Emaar Credit Card

Beyond Generations – REBOX IT McCann London Loneliness among the elderly was on the rise, with a million older people going over a month without speaking to anyone, according to Age UK Big Good. A burger created to help TBWA\Spain The International Monetary Fund (IMF) has predicted that the Spanish economy will shrink by 12 Colourful Days AlmapBBDO Brazil was having a tough time in 2020 with the coronavirus pandemic, but its homegrown flip flop brand Havaianas wanted to help people think ahead to “more colourful days to come Nature’s Closing Down Sale ENGINE Will Travers OBE, President and Co-Founder of Born Free, has said: “Nature is in big trouble Open to Better 72andSunny Amsterdam 'Open to Better' was a call to action after Coca-Cola’s ‘Open Like Never Before’ advertising, which featured George The Poet inviting everyone to stay open and optimistic Take a baby step into parenting Colenso BBDO PEDIGREE is on a mission to end global dog homelessness by making dogs relevant to people at different stages of their lives #notanaccessory FamousGrey Due to the lockdown, many Belgians impulsively bought and are still buying a dog without properly thinking it through Feast of Legends VMLY&R Kansas Wendy’s, the No HELP! The Game CHE Proximity Australia is a uniquely risky country Let’s Melbourne Again Clemenger BBDO Melbourne Melbourne’s COVID-19 lockdown restrictions were some of the longest – and toughest – in the entire world Malnutrition Labels DAVID Madrid and DAVID Miami Committed to providing access to sustainable nutrition for 1 billion people and moving towards zero processed sugar in all products by 2025, Dole Packaged Foods, LLC took its efforts to raise awareness to new heights with Malnutrition Labels One True Loyalty Program BBDO New York These days corporations bombard us with endless references to loyalty: brand loyalty, loyalty rewards, loyalty cards, loyalty points, even loyalty lounges The Tiny Pub DDB Group New Zealand Emerson’s is a regional beer, based in the far south of New Zealand The Uncertain Four Seasons AKQA AUNZ and Jung von Matt Sydney, Australia (January 12, 2021) AKQA and Jung von Matt, in partnership with The Sydney Symphony Orchestra, composer Hugh Crosthwaite and Monash University's Climate Change Communication Research Hub have used climate data to recompose Vivaldi's 'The Four Seasons

AI Santa BETC, BETC Fullsix At the end of a year of economic and environment crisis (to name a few), Bouygues Telecom wanted to introduce some joy and Christmas spirit Finding the Words Recipe The Campaign Against Living Miserably (CALM) has been leading a movement against suicide H&M Looop AKQA 84% of clothing ends up as landfill or in the incinerator ProtectSet MullenLowe MENA More than 93% of kids play video games and with the pandemic they are spending more time in their rooms, gaming TeAR down this wall Virtue Northern Europe, No Sleep History, they say, repeats itself The Collection of Tomorrow T/A Pol AS Bergans is one of Norways biggest outdoor brands dedicated to new and sustainable ways to produce their products The Driver’s Fridge Publicis Singapore Heineken 0.0 was an alcohol-free beer.

Ads About Nothing BBDO Belgium With all theatre shows, TV and movie productions cancelled, many actors suffered great financial loss