Background
Melbourne’s COVID-19 lockdown restrictions were some of the longest – and toughest – in the entire world. For a city that prided itself on its cultural cache, lockdown made it impossible to do all of the things that make Melbourne such an enjoyable place to live. As the end of lockdown was approaching, the challenge was to build back Melburnians’ confidence, and get them back out into the city, eating, drinking, shopping and kickstarting the ailing CBD economy.
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