Background
New Zealand was a cold wash country, which was good for the environment but not so good for hygiene. Scientists at Auckland University of Technology found an alarming amount of fecal bacteria on 78% of Kiwis’ freshly-washed clothes.
Fortunately, Dettol Laundry Sanitiser could remove 99.9% of that bacteria.
The challenge was to get Kiwi parents to learn the dirty truth about what their kids were actually wearing. If that was achievable, Dettol Laundry Sanitiser could be turned into an essential part of their routine.
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