Current Issue 53
December 2019

Address Point JWT Folk, Dublin Homeless figures in Ireland were at their largest ever, topping 10,000 people Code of Conscience AKQA Despite their protected status, one third of the world’s protected areas are under threat from human activity Purposewash GOOD Agency So much ‘purpose-led’ marketing is insubstantial, no more than a one-off campaign that jumps onto a cultural trend and has little to no real impact. The Pollution-Eating Paper ENGINE Air pollution is the UK’s number one public health priority

Beat Machine BBDO New York Bacardí believes music is one of the most important forms of self-expression Bring on Winter Host/Havas The world’s most famous author George RR Martin was suffering from the world’s most famous case of writer’s block Brother of Noura J. Walter Thompson Riyadh STC is the leading telecoms company in Saudi Arabia Latitude Boxing Day PreSale BWM Dentsu Melbourne Boxing Day is Australia’s biggest and busiest sales day Lux Search Words - #IntoTheSpotlight Wunderman Thompson Singapore Women's rights in Saudi Arabia have been appalling, the country ranking 141 out of 144 in the 2016 Global Gender Gap Report Miles for the People Grey Brazil Every week, almost every one of Brazil’s 600 Congressmen and women travel from their home cities to the capital, Brasilia, and back Raging Banners Happiness, Brussels VOO Telecom is Belgium’s biggest Telecom Challenger See Green ROTHCO, Accenture Interactive Every four years, the Irish Rugby Football Union sees a surge of support for the national team, not only in the country but around the world Terms Against Bullying White Rabbit Budapest For parents and for young people, cyberbullying has been growing as a problem Volvo Trucks – Truck Stop Neck Cracking Forsman & Bodenfors According to a new Volvo Trucks study, more than eight out of ten truck drivers in North America suffer pain, mostly in their backs and necks #hairwego Grey Tokyo Pantene (P&G) first launched the “#More Freedom in Job Hunting Hair” project in 2018, featuring a compilation of honest and straightfoward opinions from 1000 job seekers in commercials and videos JOKER FESTIVAL LIVE! Proximity Madrid Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize League of Legislators Juniper Park\TBWA Following recent mass shootings in El Paso, TX, and Dayton, OH, elected officials once again placed part of the blame on video games Listen to yourself Grey Mexico Musikplatz, a global platform created in 2018 and supported by Jägermeister to promote new electronic music creators, organized a showcase that will take place in Berlin next December Ride with Pride DDB San Francisco Petition San Francisco to redesign the Muni metro map colors to Pride rainbow lines to serve as a lasting LGBTQ monument WAIT A MINUTE – WHAT IS CANAL+ ANNOUNCING? BETC BETC releases a 3-episode drama for CANAL+, taking place behind the scenes of an ad shoot for the French broadcaster

Beyond Limits, Barefoot - Piccadilly Circus Takeover Saatchi & Saatchi London BT has embarked on a UK-wide digital skills movement designed to reach 10 million people by 2025 Parkinscents McCann Health New York Every year, 60,000 Americans are diagnosed with Parkinson’s disease Right 2 Read Havas Johannesburg Education in the Limpopo Province of South Africa has long been synonymous with corruption The National Debate BBDO In 2011, Belgium broke the world record for the longest period without a government: 541 days Fight as if she was your own DDB Unlimited October 11 is International Day of the Girl – a day advocated by the United Nations since 2012 as a day to address the needs of girls Politics. Tamed Pulse Creative London As the UK’s original deadline to leave the EU loomed, the government was in disarray over negotiations, which dragged on and on and were virtually incomprehensible to much of the public Tallinn Helsinki Album TBWA\Helsinki The task was for their Estonian neighbors know that Helsinki Airport is also their second home airport when they’re thinking of traveling to a certain destination

addresspollution.org AMV BBDO Today, every Londoner is breathing toxic air

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Black Titanium McCann New York ‘Black Titanium’ could have been the name of any number of things Homeless Delivery BWM Dentsu Melbourne Every year Australians spend over $2 Hunt the White Creme Egg ELVIS Cadbury’s Creme Eggs were only on the shelves for four months of the year, around the Easter period I Am Hunger in America Leo Burnett Chicago Feeding America is the USA’s largest domestic hunger-relief organization with over 200 food banks and 60,000 food pantries and programs Knock ALS Out of the Park BBDO New York The deadly disease ALS and Major League Baseball first became linked in 1939, when Yankees legend Lou Gehrig delivered his famous “Luckiest Man” speech to announce his sudden retirement due to Amyotropic Lateral Sclerosis, or ALS LO5T DDB Group New Zealand Lotto players range from 18-108 with the bulk of their players older than 45 London's Lungs ENGINE Air pollution is the UK’s number one public health priority Marmite Mind Control adam&eveDDB People either love Marmite or they hate it Michelin Impossible Ogilvy Australia Most Australians believe that KFC makes delicious but not necessarily high-quality chicken Together we make Sweden a Lidl better Volt Lidl is still the new kid on the block in Sweden, where a few local store chains still rule 143 Day in PA Red House Communications On May 23, 2019, the 143rd day of the year, Pennsylvania invited the world to join neighbors, family and loved ones in celebrating a day of kindness and gratitude Bonds Re-loved Leo Burnett Australia The fashion industry generates a lot of energy and waste Chaves sem Chaves WMcCann A special episode of El Chavo broadcasted last Saturday caused much talk Consent Pack BBDO Argentina Tulipán has always talked about “safe pleasure”, but given the current context and the movements against gender abuse and violence, the brand understood that it had to talk about the most important of all sexual relations: pleasure in only possible if both people give their consent first Endangered Syndrome FCB Canada A rapid increase in pre-natal screening for Down syndrome, along with near universal termination rates, means this population is declining Eyefluencers Åkestam Holst NoA National cinnamon bun day is one of the great highlights of the year in Sweden Love Verses Hate Propel Manila The Bible has always been used as a weapon to discriminate and spread hate against the LGBTQ+ community Most Precious Stone BETC Paris For Breast Cancer Awareness Month, this unique diamond will help save thousands of lives Narcos - Netflix The Censor’s Cut JWT Bangkok Netflix promoted a sex-and-violence-filled show in Thailand by complying with the letter of the country’s strict censorship laws, but not their spirit Red Restaurants List Hakuhodo Kettle Takasaki city, Japan Reflections McCann Melbourne 1 in 5 Australians experience workplace bullying (source Beyond Blue) The Wild Store Publicis Italy If online shopping makes your life easier, Renault KADJAR aims to make it even more thrilling Theraflu Tracker Wunderman Bogota The flu puts an incredible strain on the Mexican economy every year, more catastrophically it was the cause of over 500 hundreds deaths in 2018 Tikkurila’s Endangered Colors TBWA\Helsinki A Nordic paint company launches a new collection to protect endangered species Tikkurila’s new Endangered Colors collection consists of nine different colors, each representing an endangered animal species – such as giant panda, Siberian tiger and snowy owl VB Solar Announcement Clemenger BBDO Melbourne In an effort to minimize their carbon footprint – in 2020 the brewing process for Victoria Bitter will be 100% offset by solar energy VB Tea Clemenger BBDO Melbourne For years, iconic Australian beer brand, Victoria Bitter, was a major sponsor of the Australian cricket team, with the brand being synonymous with the team and its appearances at the Ashes series’ over the years Whatever It Is, Cancel It Wunderman Thompson UK The idea was to advertise the biggest football match of the year, without showing any football

Dealerbot Anonymous Antwerp, Belgium, is the cocaine capital of Europe Recycle the noise, silence the city BETC Paris In October 2019, Peugeot launched the new Peugeot 208 under the banner of ‘Unboring the Future’ The Cantroller DDB Chicago The goal of The Cantroller™ was to make Miller Lite relevant to gamers and beer drinkers alike

Spotify News – Performance Edition GTB According to the Harvard Business Review, C-level executives faced a more acute scarcity of time than anyone else