Volvo Trucks – Truck Stop Neck Cracking

Background

According to a new Volvo Trucks study, more than eight out of ten truck drivers in North America suffer pain, mostly in their backs and necks. Some hurt so badly they even consider quitting their jobs. All at a time when driver shortage is an accelerating problem for the trucking industry.

Idea

To raise awareness of truck drivers’ health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr.

Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.

The film shows him wielding his hammer and scrunching bones to help alleviate truckers’ aches and pains.

The campaign helps support the launch of VDS, a new technology which makes driving a truck as easy as driving a car. Volvo Dynamic Steering reduces muscular strain by up to 70%.

Results

Social Engagement 8618

Our Thoughts

This is how one trucking website reported the campaign.

“The (VDS) system receives input 2,000 times per second from sensors throughout the truck, monitoring yaw rate, steering angle, wheel speed and the driver’s actions. Optimal steering input is constantly calculated. IVDS supplies power from an electric motor to compensate for outside forces.” That’s what makes this yet another example of targeting brilliance.

It’s a video anyone can enjoy (if that’s the right word what with the sound of cracking necks) even though it’s aimed at truckers.

But the message is for the employers of those truckers, as the trucking media noted. A healthy driver is a more productive driver and as e-commerce puts more trucks on the road, those margins are adding up to a lot of money.