Background
Boxing Day is Australia’s biggest and busiest sales day.
So, when Latitude’s new Low Rate Mastercard was launched six weeks before Christmas, the idea was to help customers beat the Boxing Day crowds by bringing Boxing Day forward a month to create a new sale.
The ‘Latitude Boxing Day PreSale’ allowed Latitude cardholders to buy at sales prices before the sales actually happened. If prices dropped later, they were given back the difference.
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