Current Issue 49
December 2018

The Garden Drop Wunderman The only time most people consider switching their broadband provider is when something goes wrong with their service CIA Campaign Red C Marketing ResponseTap is Europe’s leading provider of Call Intelligence, a call tracking platform that allows marketing teams to understand which activity is driving inbound phone calls with the kind of precision normally associated with digital marketing attribution tools

Blank Whopper DAVID São Paulo Brazilian voters were going to the polls on October 7th in the first round of the presidential election BlindMeters Happiness Texting and driving is dangerous Build for Real The LEGO Agency LEGO Technic is the advanced building system that allows older kids to build complex LEGO models full of working mechanical features and functions Bystanders Thinkerbell Sexist jokes, objectifying women, off-colour comments; most people hate these common signs of disrespect towards women but often they just go along with it, they say nothing, embarrassed or fearful of voicing disapproval Driven By Intuition The & Partnership London The & Partnership has had a history of successful campaigns for Lexus highlighting the brand’s credentials as being at the edge of technical innovation, testing the boundaries of humans and machines working together EXTRA® Support Acts Clemenger BBDO Sydney Extra wanted to introduce their new brand platform ‘Time to Shine’ to the music space Join Party: The Fortnite job interview DARE.WIN The agency wanted to recruit a couple of interns and saw this as an opportunity to get visibility, differentiating themselves from other agencies by creating the most entertaining job interview ever Nissan Twitter Test Tracks Juniper Park\TBWA Communications Nissan Canada was looking for a way to target a younger audience for the launch of their new vehicle, the Nissan KICKS PetMe DDB Sydney Dogs on Instagram get a lot of love, while rescue dogs struggle to get any attention Rose Index Leo Burnett Moscow Once a political holiday, March 8th is now International Woman’s Day and an opportunity for Russians to show their feelings to their loved ones and to please them with various gifts and flowers Snickering BBDO New York Snickers faces the same issue as most other brands: how to talk to an audience of Gen Z and Millennials, both of them generations that are tech-savvy and exist largely outside of the reach of traditional TV advertising? Stories Ordering LOLA MullenLowe One of Burger King’s main objectives for its brand strategy was to build its credentials as innovative and cool by staying up-to-date and engaging people with the latest behavioural and digital trends The Deforestation Beat McCann Bucharest Romania has the last remaining virgin forests in Europe Tree-Roll Deutsch Busch had centered their advertising around the Busch Guy and the idea that the best place to crack open a can of Busch is the great outdoors Waiting in YouTube’s ‘Antechamber’ BBR Saatchi & Saatchi In July 2018, the Israeli parliament passed yet another law discriminating against the LGBT community and barring homosexual men from using a surrogate to become parents Win Live AnalogFolk Times are changing for crisp consumption Created in a Countryman 360i To artfully illustrate that the 2019 MINI Countryman has enough space and versatility for even the biggest adventures, the automaker challenged stop-motion animator Kirsten Lepore and Brooklyn-based diorama-duo Nix + Gerber to create short films in their signature styles No Sugarcoating 360i When Absolut launched Absolut Grapefruit – its latest citrus-flavored vodka made with no added sugar – it was the brand’s biggest innovation since the launch of Absolut Lime Only Milk Tastes Like Milk Åkestam Holst Only milk tastes like milk The Idea BETC CANAL+ is the leading French cable-network, known for creating wildly popular original content like the series Spiral, The Young Pope, Versailles and The Bureau, but also for its implication in and support of French cinema production The Score BETC The pleasure of driving has been at the heart of Peugeot’s strategy for the past 200 years

Art in Progress BBDO New York Bombay Sapphire’s brand positioning has been to entice the imagination and stir creativity Human Billboard DLVBBDO The Huawei P20 smartphone was built with the world’s first triple-lens Leica camera Pukemons Gerry Farrell Ink The aim was to run a campaign that would help parents teach their kids that dropping litter isn’t cool Real Food Rescue Ogilvy Canada, Toronto For over a decade, the Hellmann's Real Food Movement has been championing food-related causes Samsung Galaxy S9 Cinema Selfie Leo Burnett Tailor Made When the Samsung Galaxy S9 was launched in Brazil in mid-2018, its big feature was its ability to take brilliant photos in the dark Take Notice Rothco | Accenture Interactive If one of the most touched and photographed breasts in the world suddenly developed a lump, would anyone notice? That was the key question asked by leading Irish cancer charity, the Marie Keating Foundation, for Breast Cancer Awareness Month Toxic Toby McCann London McCann London teamed up with BreezoMeter’s air quality data experts to raise awareness around London’s “silent killer”, its toxic air, by placing a roadside memorial in the capital’s pollution blackspots to highlight the startling 9,400 premature deaths associated with this public health issue Bacon Ad Africa All around the world Heinz has an uncountable Ketchup variety, but in Brazil it has only 3 different kinds Hulk Smash BBH Singapore Sentosa Sandsation is one of the region’s biggest sand festivals, and this year is the MARVEL Edition The Most Legible Label Africa In Brazil, the food industry is obliged to specify the ingredients a product contains on the back of the packaging

#DefyTheName BBDO New York Shame and isolation are two of the most damaging emotional effects of bullying #FindTheAdvantage Ogilvy IBM’s brief had two objectives Business Facelift McCann Worldgroup Poland In many countries, small businesses and their artisan products were riding a huge wave of success Dare to Sponsor LDV United Special Olympics is an organisation founded by Eunice Kennedy Shriver Death of Simon the Sloth Y&R NZ LifeDirect is New Zealand’s leading life insurance aggregation website End of the World FCB Brasil Nuclear threats, climate changes, machines getting smarter every day, it seems the end of the world is closer than ever Every Pin Tells A Tale Geometry London The Royal British Legion is a charity that supports veterans of the British Armed forces Noon Assembly McCann Health Mumbai Around 90% of Indian children are Vitamin D deficient One for Two BBDO New York The Internet is full of deception Social Me MRM // McCann Bucharest In order to reach their target audience in a new and relevant way, KFC launched an entertainment platform that used entertainment to preach authenticity as a lifestyle philosophy for young Romanians The Most Vicious Cycle McCann New York Following the killing of seventeen students and staff at Marjorie Stoneman Douglas High School in Parkland, Florida, on February 14th 2018, students from the school created the Never Again campaign and announced a march to protest against the laxity of America’s gun laws Facing the Monster Proximity Barcelona The kick-off of the project was an audiovisual piece that used the codes of horror films whose main aim is to help raise awareness of this fear I am Trash Ogilvy Paris A few months ago, a teaser film gave rise to a bold initiative by Ogilvy in Paris and luxury French perfumer, Etat Libre d'Orange, to co-create a new perfume fragrance made from the exorbitant amount of waste that is left over from the industry's process of fabricating perfume Unwritten Reviews McCann Melbourne The Melbourne International Film festival is one of Australia’s most culturally diverse film festivals

Buffer Rage Happiness VOO Telecom is a relatively new challenger brand in the Belgian telco market Disappearing Person Alerts BWM Dentsu Melbourne In Australia, the incidence of persons being reported missing has grown by almost 30% in the last year, with a significant increase in the reporting of persons under the age of 18 Get Your Brain Back & Co./NOA reMarkable is a new tablet that looks and feels like paper Kupu Colenso BBDO While New Zealand’s indigenous language, te reo Maori, has seen increased revitalisation efforts across the nation in recent years, actual te reo learning opportunities remain limited and sometimes inaccessible

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Screaming Trees Havas Düsseldorf In Romania, some of the last European primeval forests are illegally cut down day per day

Exta no Shackleton Spain's most popular music radio station wanted to do a special action for Valentine's Day