Background
A few months ago, a teaser film gave rise to a bold initiative by Ogilvy in Paris and luxury French perfumer, Etat Libre d'Orange, to co-create a new perfume fragrance made from the exorbitant amount of waste that is left over from the industry's process of fabricating perfume. The two are pleased to announce that their first signature scent has launched : I am Trash, Les fleurs du Déchet.
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