Pukemons

Background

The aim was to run a campaign that would help parents teach their kids that dropping litter isn’t cool. The Scottish town of Leith had a number of parks that had become full of litter, some of it being babywipes. That indicated that parents were dropping litter too. Funding was provided by a participatory budgeting scheme called Leith Chooses, where locals vote for their favourite projects. Leithers Don’t Litter got the most votes. The campaign cost just £500.