Real Food Rescue

Background

For over a decade, the Hellmann's Real Food Movement has been championing food-related causes. This year, the campaign has focused on food waste. Four million Canadians go hungry each year. However, Canada wastes enough food every minute to feed an entire stadium. The Hellmann's Real Food Rescue was a new program intended to recover excess food after events at Scotiabank Arena, North America's third-busiest arena, and deliver it to local food banks. In its first year, the program should provide an astounding 50,000 meals to the needy people of Toronto, with plans to grow exponentially in the years to come.