Current Issue 40
September 2016

Winston Fletcher Fiction Prize 2016 MullenLowe London Now in its third year, the Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising's greats, the late Winston Fletcher (1937 – 2012). X-Ray Casts Colenso BBDO What is it about kids in New Zealand that about 10,000 break their arms every year? Is it the rugby? Or embracing that outdoors, all-action, life? Talking Bones Grey Paris More than 125,000 victims of political violence and torture live in France.

Bodyform Blood AMVBBDO Societal taboos around periods are being chipped away, helped by the huge success of P&G's 'Always like a Girl' initiative. Check it before it’s removed. Using censorship for a good cause. DDB Berlin Breast cancer is an insidious, near-ubiquitous disease, with at least one in eight women likely to be diagnosed with it. Commercialiser CP+B Miami Pre-digital, selling second-hand stuff was primarily a local business, dominated by local press classifieds or specialist titles, effectively monopolist players in their chosen area. FlipSide BBDO New York FlyBabies MullenLowe Boston Air travel is a pretty miserable experience these days. Just getting on to the plane is a slog. Hungerithm Clemenger BBDO Melbourne There are few categories more impulse-based than candy bars. I’m not asking to be a firefighter! Walk Digital In Poland, as elsewhere, disabled people suffer twice. First, from the debilitating effects of their condition; and second, from the stereotypical belief that their disability means they can't perform many jobs. In-a-Snap BBDO New York US home improvement chain Lowe's, affectionately known as the Big Box, is an experienced player in the content game, producing short videos to help homeowners improve their properties. Kafa ‘Legally Bride’ Leo Burnett Beirut Child brides are common in Lebanon. Some 13% of girls get married before they're 18. Your choice of fun Happiness Tuborg was for many years the ‘forgotten’ sibling of the larger, better-known Carlsberg brand. DiningForBrussels Famous Brussels Brussels is still recovering from the terrorist attacks of March 22nd. Four days in the mud are fun Serviceplan Belgium This year, Rock Werchter - Belgium's biggest music festival - turned into a giant mud pool because of the bad weather over the last weeks and months. I recommend Mum J. Walter Thompson Dubai For mothers, there’s nothing quite as intimidating as the decision to return to work after taking a break to handle the most important job of all – being a mom. Journey into the Mind of the Malt Master Space Creative agency, Space, has developed a ground breaking virtual reality distillery tour for the world’s most awarded single malt Scotch whisky, Glenfiddich. Sticky Love A-Tono Where would be without that genius invention, the humble sticky yellow post-it? The Power of Swimming M&C Saatchi Stockholm Sweden….land of lakes and surrounded by the sea. Yet one in five Swedish children can’t swim (not, one assumes, because they don’t have access to heated indoor pools). You’re Accepted GPY&R Melbourne LGBTI youth today still face an extremely high amount of unwarranted prejudices and violent discrimination, causing high rates of depression, self-harm, and even suicide.

Anti-Rival Vaccine Ogilvy & Mather Brazil Every year, São Paulo has cases of H1N1 swine flu virus. Children and the elderly are at particular risk. But in 2016, the disease was more aggressive, striking in the earlier months of the year and with greater intensity. Cyber Horse 2016 No, No, No, No, No, Yes The Blavatnik Interdisciplinary Cyber Research Center at Tel Aviv University organises an annual Cyber Week symposium. METRO, The Daily Catch serviceplan Hamburg German food wholesaler METRO Cash and Carry operates in a highly competitive market, supplying professional chefs and catering businesses. Pinlist DM9DDB Most people are very careful buying big-ticket items like furniture. There is often an in-store inspection of the bed, sofa, chairs after online research but before purchase. The Baby Stroller FCB Chicago Contours manufactures premium baby strollers. The TriBeCa ReActor J. Walter Thompson New York New York is a city where you can do anything, any time. So attracting busy residents to the 15th annual Tribeca Film Festival isn't a walk in the park. Braille Bricks Lew’Lara\TBWA At Brazilian schools, any educational material is welcome, especially if it contains information in braille. Canary’s Fog Taggers DEC BBDO To spread the word in the coldest and rainiest countries in Europe that the Canary Islands have the best climate in the world. Fresh Garden. From Earth to your home WMcCann The growing consumer demand for healthier food is directly reflected in the offering of fresh, sustainable and local products. The Brutally Honest Breath Meter Serviceplan Belgium A bad breath can have serious consequences. A romantic date can become a nightmare, a job interview can go wrong. The Dark Side of Skateboarding McCann Madrid Skateboarding is a sport that has barely changed in its 50-year history.

#optoutside Venables, Bell & Partners Black Friday is the day after the U.S. Thanksgiving and is known as the biggest shopping day of the year. 38 Years Later J. Walter Thompson Puerto Rico Triple-S is one of Puerto Rico's leading health insurance providers. Amarok Social Test Drive Ogilvy & Mather Cape Town VW'S Amarok is a competent off-road utility vehicle and can carry a one-ton payload. Bees can find sugar where you least expect it McCann Prague Diabetes, largely caused by excessive consumption of sugar, is one of the world's fastest-growing diseases. Coins of Hope These Days Wunderman In Europe, a child is reported missing every two minutes. Most are found quickly. For others it takes weeks, months, even years. Emotion Capture Box Publicis Conseil Orange France wanted a Christmas promotion that would showcase its technological prowess and allow it to be a part of the season's joy. Give the rainbow adam&eveDDB As an impulse purchase, Skittles' communications are designed to keep the brand top of mind. SONIC Square Shakes Goodby Silverstein & Partners There are over 178 million photos tagged #food on Instagram (i.e. far too many) and growing all the time. #RonsealAdBreak BJL DIY's not something most people want to take any interest in. Brave Cut McCann Bucharest In a country where a wig costs 4 times the average income, cancer doesn't just destroy a woman's health, it also destroys her dignity. Love like there’s no tomorrow OgilvyOne Athens In Greece, Lacta chocolate is associated with love and romance. But the country’s economic travails meant Greeks had fallen out of love with love, prioritising instead financial survival and getting by day to day. Mannschafts-WHOPPER® Grabarz & Partner Werbeagentur GmbH It was 20 years ago that Germany beat the Czech football team 2:1 at the legendary Wembley Stadium to become European football champions. Parallel Lives CHI & Partners The Prince’s Trust ‘Parallel Lives’ campaign, created by CHI&Partners, celebrates the charity’s 40th anniversary. The Eyes That Don’t Lie Proximity Madrid, Spain According to a study released by the Spanish Organisation of Consumers and Users (OCU) 6 in 10 people think that mechanics lie. Visa The Voice BBDO And Proximity Shanghai Today's young Chinese travellers are nothing like those that came before.

Klarafy Famousgrey Like all classical music radio stations, the problem for Belgium’s Klara is how to woo younger music lovers, who know little or nothing about classical music. LandCruiser Emergency Saatchi & Saatchi, Sydney Over 65% of the Australian continent still receives no mobile signal, an area of mostly harsh outback bigger than the entire European Union. Ne.Bot Lew'Lara\TBWA Nissan's aim, lofty as it might sound, is to become the driver's partner so that the driving experience is always enhanced. Nose Happiness Nivea Men, the toiletries and personal care giant, sought a solution to the problem to help men care more about, and be more confident of, their odour issues. Save Me, the ski pass serviceplan Munich Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Sea Hero Quest Saatchi & Saatchi London What business exactly are telecoms companies in? Connecting people is too glib. Accessible toys designed for individuals living with paralysis 360i Nearly 1 in 50 Americans are living with paralysis.

Candy Class Grey Group India Dharavi and other Mumbai slums are filled with the city's poorest residents but, despite their reputation, are surprisingly clean and ordered. Most children get some form of education but not, crucially, in English. The Missing Anchorwoman Serviceplan Campaign 2 GmbH Worldwide, press freedom is a critical issue. Every year, around 170 journalists are kidnapped, tortured or murdered because they are reporting independently. Truth Detector DM9DDB Beset by economic and political crises, Brazil was also suffering a credibility shortfall. No-one believed anyone, even fellow citizens. Radio Message Service Propeg In Brazil, texting while driving is one of the main causes of car accidents.