Outdoor & Events
The Baby Stroller
Kolcraft
Issue 40 | September 2016
Background
Contours manufactures premium baby strollers.
Test driving a baby stroller, however, is a sub-premium experience. Babies can't give feedback on the comfort, safety or other features. Yet they're critical to the purchase experience.
Contours wanted to find a way to let adults experience a ride in a Contour stroller.
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