Amarok Social Test Drive

Background

VW'S Amarok is a competent off-road utility vehicle and can carry a one-ton payload. But to truly understand what the Amarok is capable of and just how tough it is, potential customers needed to experience the vehicle first-hand.

However, test drives tended to take place in the city, where the Amarok was driven on tarred roads and without a payload – meaning that test drivers didn't experience what the Amarok could really do.