38 Years Later

Background

Triple-S is one of Puerto Rico's leading health insurance providers.

It wanted to launch the newest version of its senior health plan, targeted at the 65+ age group.

This age cohort has changed significantly through their lives, and so have their health needs. But they still love TV: over 90% of them regularly watch it, and telenovelas (Latin soap operas but with added melodrama) are their favourite kind of show.