Broadcast, Press & Inserts
Truth Detector
Radio 89 FM
Issue 40 | September 2016
Background
Beset by economic and political crises, Brazil was also suffering a credibility shortfall. No-one believed anyone, even fellow citizens.
In circumstances like this, the public looks to the media, which has a duty to demonstrate its transparency and trustworthiness.
Influential broadcaster Radio 89 FM decided to create a new programme format to clear things up.