Current Issue 42
March 2017

Ash to Art J. Walter Thompson London In May 2014 the world-famous Mackintosh Building, at the heart of The Glasgow School of Art's Garnethill campus, suffered a fire that caused significant damage to the west wing including the loss of the celebrated Mackintosh Library. Colin Splodge and the Sizzledodge J. Walter Thompson Sydney Although most Aussies knew that using sunscreen was an important form of protection against the intense Australian sun, there were many other things that Australian families needed to do in order to stay safe. Karlovacko Natur Radler Lemon Bruketa&Zinic OM After partnering with local lemon producers, HEINEKEN Croatia presented a limited edition of Karlovacko Lemon Natur Radler – the first radler on the Croatian market made using local lemons from the island of Vis. Porcelain Bones LES GAULOIS Amgen is one of the world's leading biotechnology companies, constantly in search of therapies that will improve the lives of those who suffer from serious diseases such as Osteoporosis. An Alarming Letter Milk As small business owners are swamped with direct mail campaigns every day a lot of mailings go unnoticed. Dead Robin Copybird Ltd After taking four months off in 2015 to care for her terminally-ill mother, her freelance creative and copywriting work virtually dried up.

A Vote for Good BBDO New York PEDIGREE®'s 'Feed the Good' campaign was based on the simple, yet universal insight that the lovable innocence of dogs makes us better people. Aftermath AMV BBDO London Driving on country roads in the UK was regarded by drivers as harmless and 'fun', despite the fact 60% of road traffic fatalities happen on them. Artifier BBDO New York Since 2010, Bombay Sapphire and the Rush Philanthropic Arts Foundation provided emerging artists with an international platform to showcase their work. Emoji Up A Gift Proximity London Every year, ad agencies are compelled to navigate a sea of festive clichés for a brilliant creative idea that will earn praise and recognition from their clients – clients who are busy at the best of times, not least the frantic Christmas period. Evan BBDO New York On December 14th 2012, at Sandy Hook Elementary School in Connecticut, 20 year-old Adam Lanza shot dead 20 children and six of their teachers. IKEA Retail Therapy Åkestam Holst IKEA liked to think that their products have all been inspired by how people live in the real world. Keep America Safe Toddlers Kill McCann New York In 1981, John Hinckley Jr. shot both President Ronald Reagan and his press secretary, James Brady. Live Kill BBR Saatchi & Saatchi Not just texting while driving but even live broadcasting while at the wheel had become an international plague. Los Santos Pride Garbergs Stockholm Pride, founded in 1998, had become the largest Pride festival in Scandinavia. Rombot McCann Worldgroup Romania Over the years there had been negative global media coverage about Romanians, which, over time, had affected investment, tourism and even morale. Skip Friday 13th Impact BBDO Dubai Loto Libanais wanted everyone to feel lucky. That way they would feel more inclined to play the lottery once a week. Spanish Lessons ALMA DDB Netflix knew they had a hit with the thrilling Narcos series and wanted to build on that with Series Two. Stop The Hunger Games Impact BBDO Dubai Snickers® popular 'You're Not You When You're Hungry' platform had served as the bedrock to the brand's communication strategy for almost a decade. The Annoying Lump Colenso BBDO The ten-year survival rate for Breast Cancer is 92%, when the cancer is detected with a mammogram. The DNA Journey & Co Copenhagen momondo launched a competition through Facebook and Twitter inviting people to share their DNA with the company. The Swim Reaper FCB New Zealand Young males, 16-24 years-old, disproportionately make up more than one third of preventable drownings in New Zealand. 7 sides of EURO Leo Burnett Moscow During UEFA European Championships mass media usually cover only games and official results, but Euro is much more than that. It is fans, special food, humor, art, music and parties. Art from within Leo Burnett Tailor Made The Albert Einstein Hospital, one of the most prestigious hospitals in Brazil, was celebrating its 100th heart transplant. Kids these days still want to become journalists BETC Paris 74 Journalists were killed In 2016 Mention the unmentioned FamousGrey The influx of migrants has been at the centre of political discussions for many months. Printers in Concert 360i In 2016, Canon imageCLASS launched a series of new printers designed for use in mid to large sized offices. Stamps For Good M&C Saatchi Abel Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities. The doll that chose to drive Proximity Barcelona A social campaign has been launched by Audi Spain and Proximity Barcelona for the Christmas season, whose aim is to remove gender discrimination from driving and toys. The Dyslexic Captcha Dentsu Webchutney Jaslok Hospital is helping parents decode dyslexia with a captcha innovation.

Deliciosa Calma McCann Madrid According the a Nielsen report "Women of Tomorrow", more than 66% of Spanish women suffered from stress in both their professional and their home lives. Ear Beer Åkestam Holst Norrlands Guld is a lager positioned around the idea that people who drank the lager were generally more laid back. IfxWeekday Forsman & Bodenfors In Scandinavia, it got really dark during the winter months and pedestrian-car accidents increased dramatically. Live Harvest Air Partner of McCann All shoppers want to buy fresh fruit and vegetables but how fresh is fresh? Look on the Light Side of Disability: World Braille Day Poster AMV BBDO In September 2016, Maltesers became the first brand to air an advert completely in British Sign Language, without subtitles. Guinness Signature Cocktails Ogilvy Malaysia Famous the world over, the iconic Guinness tulip glass was designed to perfect proportions to pour the perfect pint.

#BreakTheMould Y&R South Africa Cape Talk Radio, a leading radio talk station in the Western Cape province, known for starting meaningful debates, wanted to increase their commercial value and enhance their relevance in today's ever changing competitive market. All I want for Christmas is a goat Wenderfalck In December 2015, ActionAid had a huge success with their 'Singing Goats' campaign, which collected over 700 million media impressions and won a lot of awards. AXA Health Germany. The most expensive everyday items ever. Publicis Conseil 33 million German people didn't bother with complementary health insurance because they believed that, should they need medical treatment, the full costs would be covered by the state. But they weren't. Boost Your Voice 180LA Boost Mobile was a prepaid wireless carrier with a brand mission to help their customers be heard, primarily urban, working-class minorities, a demographic that was particularly challenged when there were elections. Earth7 W+K Amsterdam Only 23% of Russians have ever flown. OMG! I’m in S.M.A.K! mortierbrigade Culture Club was a new show on Belgian TV channel 'Canvas'. It sought connections between high art and pop culture. The Breast Cancer Screenings DDB Group New Zealand Rialto Channel, the home of serious cinema, wanted to show that their films connected with audiences on a much deeper level. The Give Registry Clemenger BBDO Melbourne In 2014/15 corporate giving in Australia amounted to $3.3billion with over 81% of all corporates making donations 6 intellectually disabled athletes boldly challenge sport stars to bring it on. LDV United Social Isolation is still the nr 1 problem for people with an intellectual disability.? Break The Routine J. Walter Thompson London Domestic Abuse remains a huge problem, but one that, due to its difficult nature, is often ignored or overlooked. We Hate Waste M&C Saatchi Milan M&C Saatchi Milan has created an innovative campaign for E.ON Italy, aiming to increase the energy company's presence in the country.

#BeFearless Cheil Germany, Cheil Worldwide, Cheil MEA, Cheil Russia One in five people has a fear of public speaking and even one in four people has a fear of heights. 2K Fitbit/Boost CP+B NBA 2K was the world's best-selling basketball video game. It had fostered a large community of players including some famous names. Buy a voice – for freedom of speech DDB Stockholm PEN International was a charity established to promote the role of literature in cross-cultural understanding and to be a voice for writers who were attacked, imprisoned and even killed for their views. Now you can see it Forsman & Bodenfors Semcon's aim was to make the engineering profession attractive to a wider range of people. The Breakpiece Visyon, Across The Pond Back in the days, breakdance and graffiti were inseparable art forms in the melting pot of hip-hop culture.