Mail & Door Drops
![](https://assets.directnewideas.com/12450h.jpg)
An Alarming Letter
Sector Alarm
Issue 42 | March 2017
Background
As small business owners are swamped with direct mail campaigns every day a lot of mailings go unnoticed. The mission was to create something that made it easier to get the business owner's attention and that could serve as a conversation piece when following up with a call or visit.