Deliciosa Calma

Background

According the a Nielsen report "Women of Tomorrow", more than 66% of Spanish women suffered from stress in both their professional and their home lives. For years, Pavofrio had gone beyond talking about product benefits in their advertising to give a point of view about the role women play in a modern world.

If stress is one of the biggest problems for women today, then Pavofrio wanted to help them by encouraging them to do what they wanted to do and be who they wanted to be.