Current Issue 29
December 2013

A racy little number Action Ambros FNB's Balance Transfer facility offers a helping hand to Credit Card customers. Fresh Gigs CP&B Boulder Fruit of the Loom was committed to making underwear that fitted perfectly. They wanted a campaign to support their microfiber women's panties and men's boxer shorts. Kill Noise earplugs Serviceplan In order to survive in a market dominated by global brands like Ohropax or cheap unbranded products, the earplug producer Killnoise needed to be positioned as the high class premium brand in its segment. Magic Dumbbell - Calor powered fork lift trucks Cawley Nea/TBWA Calor Using a Calor Gas powered fork lift truck had many benefits over using conventional diesel or electric models. The Last Telegram DDB Mudra Group On July 14th 2013 the 163 year-old telegram service in India was closed down. The percentage mailing - AKZENT Invest Certificates Serviceplan AKZENT Invest wanted to reach out to fund managers and directors at the Volksbanken Raiffeisenbanken to let them know about the quality of their investment products. The UK’s First Ever Video Magazine Cover Elvis Communications Auto Trader is a British institution. Since 1977 they've pioneered new ways to help Brits buy and sell cars – from ground-breaking websites to iPad apps. Turf War - NFL Sunday Ticket package Cossette NFL Sunday Ticket was a subscription- based television channel service offered to TELUS Optik TV subscribers. It gave football fans access to every Sunday game on the NFL schedule.

achoo by Kleenex JWT New York, VML, Mindshare, Geometry, Ketchum In 2012, colds and 'flu made it a tough winter for many families. But, with a little preparation, Kleenex® Brand hoped to make 2013 easier for Mom. Allianz ‘Be OK’ YouTube Button MercerBell With everyone 'skipping ads' on YouTube at the first opportunity, the task was to get people to watch long enough to be able to absorb the message about car insurance. AT&T Digital Life BBDO New York AT&T needed to build buzz online around the launch of Digital Life, its new security system that let's people control their homes even while they're away. Durexperiment – Fundawear Havas Worldwide Sydney In Australia Durex were a distant 2nd behind category leader Ansell, who had secured market dominance and consumer loyalty. Escape the Ordinary CMW, London Citroe¨n's new model proposition was 'Escape the Ordinary' GTI Bannerbahn - Golf GTI Achtung! When Volkswagen launched the first Golf GTI in June 1976, it set the standard for years to come. How we made a brand people love to complain about on social the hero of Australia’s biggest sporting event R/GA Sydney Telstra wanted to use one of Australia's biggest sporting events, The State of Origin series, to strengthen its association with rugby league fans. Living Portraits Interactive Campaign BBDO New York, Firstborn In everything they did, Mountain Dew celebrated the spirit of individuality. They wanted to show that they supported those who are not afraid to be themselves. Lowe’s Vine Fix in Six BBDO New York Lowe's was the second largest home improvement retailer in the world. Over To You - Galaxy S4 Collection Cheil UK The quality and the reputation of Samsung phones had improved significantly in recent years. However, millennials still often favoured the iPhone. Remote Control Tourist Clemenger BBDO Melbourne Tourism Victoria had a clear vision about how the tourism industry could increase its economic and social contribution to the state. Second Chance - Ban The Box Leo Burnett, London Business In The Community is a business- led charity, which is able to engage over 330 senior business-leaders around the UK. The Most Retweeted Brand Tweet Ever Wunderman London On 10th September 2013, Apple launched their iPhone 5C with much fanfare and expense. The Trail Less Traveled Wunderman NY Launched in 2013, the new Range Rover could credibly claim to be the world's most capable vehicle. Volvo Trucks Live Tests Series Forsman & Bodenfors The trucking business was a traditional B2B environment so it was a big challenge to create a radically new communication approach for Volvo trucks. Editorial and Translation Draftfcb Vienna KORRELEKTOR was an editing, proofreading and translation service. The brief was to boost their website traffic with an online campaign. Get Le Girl TMW A little language goes a long way. Lynx gives guys the edge in the mating game, but there's one barrier that it hasn't been able to help with, until now. Meet Me There Horizon Draftfcb Dubai, Blue Barracuda Dubai The objective for Emirates Skywards was to grow new and active members in 3 weeks using the snowball recruiting technique. Rexona: DO MORE R/GA London Rexona, the $1.5 billion deodorant brand, came to the agency to launch a new global philosophy: DO:MORE. The All New RAV4 Fungineered Drive Dentsu Dubai The aim was to launch the all new RAV4 to 28-34 year olds caught in the dilemma between choosing to settle down or extend their youth and to re-assert the products fun personality whilst still retaining the brands reputation for quality engineering. Tyke2014 Grabarz & Partner (G&P) Hamburg PETA launched one of its largest ever undertakings: an online petition to achieve a ban on wild animals in circuses.

Art Is Motion Happiness Brussels The Lexus IS 300h was a luxury car that looked forward to the future with its hybrid technology, combining a 2.5-litre petrol engine with a high-output electric motor delivering high performance but at a claimed 67.5mpg. Coca-Cola Sharing Can Ogilvy & Mather Paris For years, Coke had encouraged people to share happiness and had given them lots of surprising ways to share a Coke. Have a seat JWT Amsterdam When Google launched their updated mobile software, Android 4.4, they chose to call it KITKAT after the confectionary brand. Hello MINI iris Worldwide, London MINI's 'Not Normal' campaign was based on the insight that MINI drivers have a unique relationship with their car, which extends to a Not Normal relationship with the MINI community. Pepsi Like Machine TBWA Belgium In their rivalry, both Pepsi and Coca Cola still relied on sampling to get their products into the hands of their core target audience, 16 – 25 year-olds. Searching For Hearts Mayo Draftfcb Peru Despite the fact that Peru's economy is growing, there was a growing trend of indifference in the country towards charities. The Live Quiz Release Saatchi & Saatchi Stockholm Popaganda was one of Sweden's biggest indie music festivals, but it was also the last one to take place in an overcrowded summer. The Rexona Treadmill of Devotion Naked Communications, Sydney Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke. The Smart Phone Line Colenso BBDO The Samsung Galaxy S4 was an Android smartphone launched in late April 2013. Very good manners Cheil Poland The Polish Red Cross had been raising money to feed the children of impoverished families since 2001.

Always Something Brewing Saatchi & Saatchi, Auckland Tui was New Zealand's most popular mainstream beer, liked for its hardcase ads and cheeky attitude. Buy The Sky Havas Worldwide, Sydney The Royal Flying Doctor Service was Australia's largest and most comprehensive aeromedical and healthcare organisation. Enjoy your privacy Leo Burnett Chicago With each new device and social media platform, personal information became more accessible to hackers and eavesdropping software. KBC – The Talk Halfway TBWA Belgium For people still some twenty years off retirement, the sad fact was that their pension provisions were unlikely to be enough to help them maintain their living standards in retirement. V Battle Carts Colenso BBDO Frucor Beverages' V Energy was launched in New Zealand in 1997 and has become the leading energy drink in the country with over 60% of market share. Simpler World Engine, Creative led by Partners Andrews Aldridge The new Current Account Switch service, spearheaded by the Payments Council and delivered by 33 bank and building society brands, is designed to help consumers, small charities and small businesses make switching current account from one provider to another simpler, reliable and hassle-free.

BMW Siri Serviceplan The brief was to create a radio commercial to invite customers to visit their nearest BMW dealership for the launch of the new 5-series. Graphing the Game Wunderman London Microsoft wanted to generate awareness that they were a major sponsor of the British & Irish Lions rugby tour to Australia in 2013 The Autocomplete Truth Memac Ogilvy Dubai In our highly advanced society, you would think gender equality is no longer a topic worth talking about. A quick Google search, however, would have proved you wrong.