Outdoor & Events
The Rexona Treadmill of Devotion
Unilever ANZ
Issue 29 | December 2013
Background
Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.
The brief was to create a promotion that resonated with All Black fans, and stood out amongst other sponsors activity.
