Turf War - NFL Sunday Ticket package

Background

NFL Sunday Ticket was a subscription- based television channel service offered to TELUS Optik TV subscribers. It gave football fans access to every Sunday game on the NFL schedule.

The brief was to develop a high impact piece to a segmented group of subscribers who were avid sports fans. These fans were shown to be passionate, loyal and devoted to the game but historically unmotivated by traditional direct marketing.