Online & Digital
AT&T Digital Life
AT&T
Issue 29 | December 2013
Background
AT&T needed to build buzz online around the launch of Digital Life, its new security system that let's people control their homes even while they're away. But home automation security ads are all the same: conservative, informational, and pretty boring. To get people talking about home security, AT&T needed a totally different perspective.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
People Also Read
- From the pulpit
Issue 42, March 2017 - The GOOD Paper Project
Issue 50, March 2019