Directory is a quarterly showcase celebrating the best direct marketing from around the world. It is published online and in printed form.
This site contains a few tasters to give you a feel for the full archive, but if you want to have a peek at that, then drop us a line at trial@directnewideas.com
Subverting the traditional car launch process, a mysteroius package containing an mp3 player was sent to the main competitor's most loyal clients. The mp3 message invited the recipient to a top secret preview test drive.
To communicate that they were selling virtually new cars at second-hand prices, Chevrolet sent out a unique direct mailer containing a life sized plastic seat wrapper identical to the ones found in brand new Chevrolets.
IT people are traditionally very busy. Microsoft offered two new solutions that would reduce the amount of time that IT people spend on daily maintenance. To make them feel less lonely in their newly-found spare time, Microsoft sent them a special gift of goldfish to keep them company.
Cesviamo is about creating a new and engaging way to raise funds. By making solidarity a fun and responsible game, in which young people can play an active part and spread the word.
In New Zealand, Yellow Pages is seen as an old fashioned book. The agency wanted to show the opposite by building a restaurant. In a tree.
This second viral, a follow-up to last year's successful 'Moonwalking Bear', was designed to shock viewers into realising how easy it is not to notice things – like cyclists.
