Welcome

Welcome to Directory

Spookily interesting 35 case studies plus 10 Gold winners from the UK 2009 DMA Awards. 45 examples of great, recent direct campaigns for you. For visitors, we give you all the editorial FREE. And 8 case histories FREE.

Filed under: | Issue 13 |

Editorials

___________________________________________________________________________________

Categories

Any All

Operational Effectiveness

Operational Effectiveness – Archibald Ingall Stretton 02 Here’s how an IT Manager can lose a dozen of his job titles (such as CEO Testing Mobile Chargers).

Filed under: | Issue 13 | | Mail & Door Drops | | UK |

Editorials

___________________________________________________________________________________

The World’s Longest Business Card

The Worlds Longest Business Card – BWM Sydney Australia Post How they drummed up an audience in Australia for Directory’s very own Patrick Collister

Filed under: | Issue 13 | | Mail & Door Drops | | Australia |

Editorials

___________________________________________________________________________________

Nip and Tuck

Nip and Tuck – CMW London Peugeot The new car has had cosmetic surgery so the pack arrives in bandages.

Filed under: | Issue 13 | | Mail & Door Drops | | UK |

Editorials

___________________________________________________________________________________

Long Letter

DM’s Longest Letter Ever – DraftFCB New Zealand The Herald on Sunday Readers spend an hour browsing through the newspaper on a Sunday so media buyers were challenged to spend the same amount of time on the letter.

Filed under: | Issue 13 | | Mail & Door Drops | | New Zealand |

Editorials

___________________________________________________________________________________

Autumn Mailing

Change4Life Autumn campaign – EHS, London COI/Department of Health Bright and cheery ways to help tackle obesity from those bright and cheery folk at EHS

Filed under: | Issue 13 | | Mail & Door Drops | | UK |

Editorials

___________________________________________________________________________________