Pencil Pack

Background

The aims of the campaign were: to raise awareness of the horror of one child, Jeremy’s ordeal and the fact that he is not alone; to increase awareness of payroll giving; and to grow the number of people giving to the NSPCC through payroll (currently only 2% give to charity through payroll). This was to be used as a test before rolling out the campaign to all other WWAV companies and client companies.