Integrated
Share House
Issue 17 | December 2010
Background
Microsoft’s new operating system Windows 7 launched in August 2009. The company wanted to continue momentum in 2010 among a broad consumer audience (achieving approximately 500,000 brand impressions) and specifically engage 5,000 university students in the brand.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Related Articles
People Also Read
- Driving Dogs
Issue 27, June 2013 - The Unewesual campaign
Issue 32, September 2014 - Ginger Sheep
Issue 7, June 2008 - Give The Dog A Bone
Issue 22, March 2012 - Bulk Catnip DM
Issue 31, June 2014 - Easter Bunny Race
Issue 35, June 2015 - The McWhopper proposal
Issue 37, December 2015 - Peter Souter in 5...
Issue 41, December 2016 - Breaking In
Issue 60, September 2021