7 Second Movies

Background

Many 17 to 29 year-olds believed that Windows products were good for work, not play. They had used the Windows operating system for years on their home PCs and associated it with school work. As a brand it was far removed from the cool, cult products like iPads they all aspired to own.

The task, then, was to show how easy it can be to bring projects to life with Windows 7 and demonstrate the creative fun that can be had.