The Ice Breaker

Background

Downtown Burj Dubai is set to become Dubai’s most up-market community built by Emaar, a leading property developer. However, only one phase within the project called The Residences had been completed, and its residents were feeling alienated as the rest of the development was still a construction site. Emaar decided to hold a barbeque party to encourage them to get together and make them feel like they were part of a community. The challenge was to get 1,500 people to take the time to attend the event and get acquainted with their neighbours.